How a Solid Brand Identity Can be the Key to Good Web Design

During an era where even small timers are turning to the web to create additional sales, there has never been a more important time in history to build and maintain a wonderful web presence. A good website will not only generate new sales, it will also act as your face and personality on the web, it will boost consumer confidence and provide year-round support to customers. First, let’s figure out what constitutes a good web design.

01.  Website Designing

Common sense will tell you that a good web design has to have a clear purpose, ease of navigation, good content and consistent themes. All of that is indeed accurate but a chat with experts shows that there are other factors that need to be considered too. They specifically harp on the need for a site to be mobile friendly, have super quick loading time and a consistent brand identity to nail the deal.

02.  What is Brand Identity?

Brand identity includes the colors, the tagline, the message, fonts and any other visual elements that establish the image of the business. Consistency of these elements across various platforms and throughout the customer engagement cycle ensures that the much needed familiarity factor is created. What the customer sees on a billboard at the end of high street needs to be continued when the customer comes home and keys in to his iPad’s browser. A clean design, simplicity and a legible font make the brand more memorable. Whether it is social media or a web page that takes over the customer’s physical encounter with the brand, it is up to the brand creators to make the move seamless.

03.  Talking through your Website

As a visitor connects to your web site, there is an opportunity to create a first impression – make sure it is an impressive one. From the design aesthetic to the user experience, this first encounter will make or break the probability of repetitive visits. If your company is full of risk lovers who try innovative ventures all the time, the pages can look fun, exciting and interesting. If your business is more professional and astute, a prim and sharp website with a smart layout should be chosen. Likewise, the company culture and the general thought lines of the company can be communicated through the website even though a single person would not come in to contact with these visitors.

04.  Avoid Copying

The Internet is flooded with information, images and videos which are freely available. However, using any or all of them can be dangerous for obvious reasons. If your brand identity is established and clear, there would be no temptation to use or reuse files owned and created by other people. You would have your unique image and self-generated value proposition to live up to. If you choose to use copies as a short cut, you would ruin both the brand identity and the web site.

05.  Focus through Visual Hierarchy

The human brain works in a way where things in the top left corner get more attention, bigger fonts are seen faster and anything towards the bottom of the page receives less significance. Use these little tips to ensure that your ‘calls to action’ such as buy links, messaging options, shopping cart or call features get the required prominence. Use high quality images and logos even in pages that people are less likely to visit and capture their attention the entire time they are on the site.

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